American and European consumers in recent years have been the driving force for a heightened sensitivity to food security, product quality and processing and manufacturing systems in contemporary business. There are categories for this social movement -- sustainability and corporate social responsibility (CSR).
The leadership team at one of the world's largest food producers, Idaho-based J.R. Simplot Company, has made a long-term commitment to this social responsibility and in 2010 asked the corporate communications specialists of Peyron Strategic Communications to be their partner in establishing its bedrock principles. Peyron's work included creation of J.R. Simplot's first Corporate Sustainability Summary -- an eye-catching and easy-to-follow record of commitment for this nearly century-old agribusiness and mining company.
McDonald's, an important J.R. Simplot customer, has recognized the Simplot commitment in its Best of Sustainable Supply reports.