BOISE, Idaho – Roady’s Humanitarian Bowl successfully raised $23,000 at its first annual Bowl Fest 2008 fundraising event this past weekend. The event was held at the Stueckle Sky Club at Boise State University. A portion of the proceeds raised will go toward providing disadvantaged children from Big Brothers Big Sisters, YMCA, and the Boys and Girls Club with guaranteed tickets to attend the 2008 Humanitarian Bowl – even in the event of a sell-out for the game. The fundraiser was the first major event to fulfill the Roady’s Humanitarian Bowl’s ultimate goal to establish community programs in the Treasure Valley.
“Just as the Fiesta Bowl became a community treasure and turned into a major community force in Arizona, we want to grow the impact of the Roady’s Humanitarian Bowl as a force for good in Idaho,” said Roady’s Humanitarian Bowl Executive Director Kevin McDonald. “We value our relationship with Big Brothers Big Sisters, the World Sports Humanitarian Hall of Fame and other outstanding community organizations and we want to deepen our involvement.”
The Roady’s Humanitarian Bowl is the only bowl game in the United States that has humanity in its brand. The brand recognizes the positive impact teams, coaches and student-athletes have in their communities
and their leadership roles in promoting humanitarian efforts.
“We’re proud of the Idaho roots from which we’ve grown the nation’s largest chain of truck stops, and we support the Roady’s Humanitarian Bowl’s expansion of its programs with community groups,” said Mike Knee, Roady’s Truck Stops’ project manager for the bowl game. “There are many worthwhile programs that Roady’s Truck Stops looks forward to providing a little more fuel to.”
Idaho-based Roady's Truck Stops is the nation's largest chain of truck stops, catering to the professional driver and traveling motorist in 45 states with 350+ retail locations.
The 12th Annual Roady’s Humanitarian Bowl, sponsored by Roady’s Truck Stops, will be held at Bronco
Stadium in Boise, ID on December 30, 2008, at 2:30PM Mountain Standard Time.
# # #
Printer Friendly Version