BOISE, Idaho – The Roady’s Humanitarian Bowl today announced that its strong television ratings from its 2008 game have helped secure an optimal position in ESPN’s Bowl Week for 2009 – the exclusive prime time lead-in time slot on Dec. 30, 2009.
For the third successive year, Roady’s Humanitarian Bowl will be aired on ESPN. Teams from the Western Athletic Conference and the Mountain West Conference will square off in the 13th-annual bowl game at Bronco Stadium on the campus of Boise State University.
Kickoff on Dec. 30 is scheduled for 2:30 p.m. MT – just ahead of the start of prime time programming on the East Coast. The game will air in an exclusive time-slot for college football bowl games and will be followed by the Holiday Bowl from San Diego.
“With three teams rated in the nation’s top 13 in the final national rankings of last season, the Western Athletic Conference and Mountain West Conference are creating new fans and outstanding buzz all across the country,” said Kevin McDonald, executive director of the Roady’s Humanitarian Bowl. “We’re excited to bring this new match up to a game that has developed a national reputation in ESPN’s Bowl Week for outstanding match-ups and heart-stopping finishes.”
The 2008 Roady’s Humanitarian Bowl, matching Maryland of the Atlantic Coast Conference and Nevada of the Western Athletic Conference in a game that broke the all-time record for total points, drew an all-time-high national television audience.
Idaho-based Roady’s Truck Stops is the nation’s largest chain of truck stops, catering to the professional driver and traveling motorist in 45 states with over 400 retail locations.
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