Ektron partner n-tara interactive delivers traveler-centered simplicity and power
WICHITA, KS -- Fast-growing Value Place extended stay properties have established one more way to deepen customer loyalty with the launch of a new website – www.ValuePlace.com. Value Place has established a strong position within the hospitality industry in delivering site visits, online reservations and online revenue.
That’s because Value Place, working with specialists from Ektron Inc. and its n-tara interactive partner, created a website with the customer at the center of the design and execution.
Improvements to the new Value Place site include an all-new, fresh design, a property locator with Google Map integration and geo-location, a streamlined reservation system and a scalable content management system.
Value Place extended stay properties combine hotel convenience with apartment essentials. Established in 2003, Value Place has become the largest economy extended stay franchise in the United States with nearly 167 locations in more than 26 states.
“Guests are finding us and making the decision to stay with us in increasing numbers since the launch of Value Place’s new website,” said Michael Monteferrante, managing partner of a company that owns Value Place properties in Minnesota and South Dakota. “Once they do stay with us, they treat us like their second home because their repeat business is strong.”
“A key driver for Value Place customers is to quickly find properties where they’re planning to go” notes Thomas Eorgan, n-tara interactive’s senior vice president of marketing. “So we utilized an interactive map system and geomapping to help them find and book accommodations quickly and easily.”
Hand in hand with geomapping was a comprehensive local search marketing strategy that capitalized on the Ektron platform’s search engine optimization features, including URL aliasing. From copywriting to image alt tags, page titles to URL naming, the site is optimized to its fullest potential.
Since the website launch, Value Place has recorded some of the strongest months ever for online reservations and revenue. Value Place has seen a dramatic increase each month in key web metrics: site visits (up 13 percent), online reservations (up 23 percent), online revenue (up 34 percent), and search engine traffic (up 32.5 percent). With increased online reservations alone, the Value Place Web site is on track to realize a 100 percent ROI in its first quarter of operation.
About Value Place
Founded by entrepreneur Jack DeBoer, Wichita, Kansas-based Value Place is an economy extended stay lodging brand that features remarkably affordable weekly rates, rigorous cleanliness standards and secure temporary lodging with an unparalleled commitment to the comfort, privacy and peace of mind of each guest. Value Place currently has 167 properties open in 26 states. For more information, visit www.ValuePlace.com.
About Ektron
With Ektron, businesses are building communities around their brand that combine their own content with aggregated social media from across the Web. Ektron empowers marketing teams with drag-and-drop page assembly, multivariate testing and analytics to optimize content delivery and drive measurable business results. Ektron provides a flexible platform on which developers can build a custom solution to meet specific business objectives. An integrated solution company, Ektron is dedicated to the success of its customers’ and partners’ Web projects as well as the entire lifecycle of their Web sites. Headquartered in Nashua, N.H., Ektron has more than 8,000 customer implementations worldwide, including NASDAQ, AMC Theaters and Texas Children’s Hospital. For more information, visit: http://www.ektron.com.
About n-tara interactive
Ektron Premier Partner n-tara interactive is a full-service interactive agency that leverages insightful marketing strategy, exceptional creative design, and leading edge technology to create innovative, performance-driven brand experiences. Specializing in Web site development, online marketing and sales enablement, n-tara interactive designs unique solutions that solve the communication challenges of marketing and sales organizations. For more information, visit www.ntarainteractive.com.
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