Boise Cascade Company

Boise Cascade Company

Project Description

  • Corporate Communications
  • Media Relations
  • Community Relations
  • Corporate Video Production

Project Details

  • Client Boise Cascade Company
  • Date October 8, 2013
  • Tags Boise Cascade, Brand development, Community outreach, Media coverage, Media planning, Message development, Messaging strategy, PR, Public relations analysis, Stakeholder coordination, Video production

Boise Cascade Company

Far from its roots in the forests of North America, Boise Cascade Company was recognized as an economic force in 2013 when the New York Stock Exchange selected the company's management team to ring the opening bell at the stock exchange on the day of Boise Cascade's initial public offering of stock. Boise Cascade assigned Peyron responsibility for news release content development, coordination with the NYSE staff to secure use of digital video and still photography of the company's big event on Wall Street, and dissemination of selected communications throughout Boise Cascade's communities across the U.S.

The agency's work on the date of Boise Cascade's IPO formed the foundation for a new corporate video that included high-definition video production of its advanced sawmills, manufacturing complexes and logistics centers in Idaho, Oregon and Louisiana.

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