Hewlett-Packard Company

Project Description

  • HP Economic Impact Draws Extensive Idaho Coverage
  • Hewlett Packard Americas ‘Boot Camp’
  • ‘Magic of the Close’ Proposal
  • Hewlett Packard Sales Event Creative

Project Details

  • Client Hewlett-Packard Company
  • Date October 1, 2013
  • Tags Brand development, Brand marketing, Community outreach, Digital public affairs, Government relations, HP, Media planning, Message development, Messaging strategy, PR, Public relations analysis, Reputation management

Hewlett-Packard Company

With the HP Way, Hewlett Packard co-founders Bill Hewlett and David Packard created one of the most enduring reputations for inspired corporate management in history. In their book, they described how they created a culture inside the original high-tech garage start-up that transcended the very real mandates of profitability and market certainty and made a point of embracing the whole community around them.

In Boise, Idaho, where HP established its first major operation outside Silicon Valley, HP's outstanding community engagement team created a vehicle to help champion diversity and achievement in HP communities -- the Hewlett-Packard Distinguished Leadership Award in Human Rights. HP asked the reputation and community-relations experts at Peyron to build the brand for this exceptional program -- and for several other HP programs in the Printing and imaging Group and HP's Planet Partners sustainability program.

Back to Top