HP

Hewlett-Packard Company

With the HP Way, Hewlett Packard co-founders Bill Hewlett and David Packard created one of the most enduring reputations for inspired corporate management in history. In their book, they described how they created a culture inside the original high-tech garage start-up that transcended the very real mandates of profitability and market certainty and made a point of embracing the whole community around them.

In Boise, Idaho, where HP established its first major operation outside Silicon Valley, HP's outstanding community engagement team created a vehicle to help champion diversity and achievement in HP communities -- the Hewlett-Packard Distinguished Leadership Award in Human Rights. HP asked the reputation and community-relations experts at Peyron to build the brand for this exceptional program -- and for several other HP programs in the Printing and imaging Group and HP's Planet Partners sustainability program.